Key Features:

1. Custom Lead Scoring Model:

   • Develop a customizable scoring model to evaluate leads based on criteria such as industry, company size, job title, and engagement level.

2. Automated Scoring Rules:

   • Implement automated rules to calculate lead scores based on the defined criteria and update scores in real-time as lead information changes.

3. Lead Qualification Process:

   • Create a workflow to categorize leads into different qualification stages (e.g., Cold, Warm, Hot) based on their scores.

4. Custom Fields and Objects:

   • Add custom fields to capture scoring parameters and create custom objects to manage lead qualifications and scoring metrics.

5. Lead Assignment Automation:

   • Automate lead assignment to sales reps based on lead scores and predefined criteria, ensuring high-potential leads are promptly addressed.

6. Reporting & Dashboards:

   • Develop custom reports and dashboards to visualize lead scoring data, track lead conversion rates, and analyze the effectiveness of the scoring model.

7. Alerts & Notifications:

   • Set up notifications for sales reps when high-priority leads are assigned or when a lead's score changes significantly.

8. Integration with Existing Systems:

   • Integrate the lead scoring system with existing marketing automation tools and CRM modules to ensure seamless data flow.

9. User Training & Documentation:

   • Provide training for users on the new lead scoring system and create comprehensive documentation to support adoption and usage.